Bare Escentuals Customers Create Limited Edition Eyecolor to Benefit Direct Relief International
SAN FRANCISCO, Ca., (Feb. 25, 2008) – Bare Escentuals proudly presents bareMinerals Rebirth Eyecolor, an iridescent denim shade created by customers in honor of BE Cares, Bare Escentuals’ corporate philanthropy program. For every purchase of Rebirth Eyecolor, 100% of the net proceeds will be donated to Direct Relief International and additional amount equal to 50% will be donated by Leslie Blodgett, CEO, Bare Escentuals.
Bare Escentuals customers contributed to the creation of this unique eyecolor and selected Direct Relief International as a BE Cares beneficiary because of its continued aid to the victims of Hurricane Katrina. “The creation of Rebirth is a testament to our appreciation of our customer community and our joint passion and commitment to bring attention to important causes that affect us all,” said Leslie Blodgett.
Direct Relief International is a nonprofit organization that provides medical and emergency relief assistance to victims of poverty, disaster, and civil unrest in over 59 countries including the United States. Here at home, Direct Relief generously provided aid to those recently affected by the Southern California fires and Hurricanes Katrina and Rita.
“We were surprised and delighted that Direct Relief has been selected by Bare Escentuals customers as the charity partner for BE Cares” said Thomas Tighe, Direct Relief President and CEO. “Bare Escentuals’ program is a terrific example of a business creatively tapping its people and energy for the benefit of others, and the funds generated will help a lot of people who need help obtaining basic care for themselves and their kids.”
BE Cares is an ongoing initiative introduced in March 2007 as Bare Escentuals’ corporate philanthropy program to support, educate and give back to the community. BE Cares is committed to bringing awareness to more than one cause throughout the year, and in 2008, BE Cares will support a total of six non-profit organizations.
Pricing and Availability
Rebirth will be available March 3rd through April 27th, 2008 for $13 exclusively at Bare Escentuals Boutiques and online at www.bareescentuals.com.
About Bare Escentuals, Inc.
Bare Escentuals, Inc. is one of the fastest growing prestige cosmetic companies in the United States and a leader in mineral-based cosmetics. The Company utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market and sell cosmetics, skin care, and body care products under its bareMinerals, RareMinerals and namesake Bare Escentuals brands, and professional skin care products under its md formulations brand through infomercials, home shopping television, specialty beauty retailers, company-owned boutiques, spas and salons, and online shopping.
For more information, please visit www.bareescentuals.com
About Direct Relief International
Founded in 1948, Direct Relief International is a Santa Barbara-based nonprofit organization focused on improving the quality of life by bringing critically needed medicines and supplies to local healthcare providers worldwide. Direct Relief is one of two charities ranked by Forbes that has received a perfect fundraising efficiency score for five consecutive years and is ranked by the Chronicle of Philanthropy as California’s largest international nonprofit organization based on private support.
For more information, please visit www.DirectRelief.org