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News publications and other organizations are encouraged to reuse Direct Relief-published content for free under a Creative Commons License (Attribution-Non-Commercial-No Derivatives 4.0 International), given the republisher complies with the requirements identified below.

When republishing:

  • Include a byline with the reporter’s name and Direct Relief in the following format: "Author Name, Direct Relief." If attribution in that format is not possible, include the following language at the top of the story: "This story was originally published by Direct Relief."
  • If publishing online, please link to the original URL of the story.
  • Maintain any tagline at the bottom of the story.
  • With Direct Relief's permission, news publications can make changes such as localizing the content for a particular area, using a different headline, or shortening story text. To confirm edits are acceptable, please check with Direct Relief by clicking this link.
  • If new content is added to the original story — for example, a comment from a local official — a note with language to the effect of the following must be included: "Additional reporting by [reporter and organization]."
  • If republished stories are shared on social media, Direct Relief appreciates being tagged in the posts:
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Republishing Images:

Unless stated otherwise, images shot by Direct Relief may be republished for non-commercial purposes with proper attribution, given the republisher complies with the requirements identified below.

  • Maintain correct caption information.
  • Credit the photographer and Direct Relief in the caption. For example: "First and Last Name / Direct Relief."
  • Do not digitally alter images.

Direct Relief often contracts with freelance photographers who usually, but not always, allow their work to be published by Direct Relief’s media partners. Contact Direct Relief for permission to use images in which Direct Relief is not credited in the caption by clicking here.

Other Requirements:

  • Do not state or imply that donations to any third-party organization support Direct Relief's work.
  • Republishers may not sell Direct Relief's content.
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  • Advance permission is required to translate Direct Relief's stories into a language different from the original language of publication. To inquire, contact us here.
  • If Direct Relief requests a change to or removal of republished Direct Relief content from a site or on-air, the republisher must comply.

For any additional questions about republishing Direct Relief content, please email the team here.

Public-Private Partnerships Prepare California for Emergencies

News

By Hannah Rael

Direct Relief’s partnership with the California Emergency Management Agency (CalEMA) is crucial to making sure residents of California have access to the supplies and resources they need in an emergency.

The partnership—spotlighted here in the spirit of National Preparedness Month— developed when CalEMA recognized that working across the public and private sector during emergencies is essential to mobilizing resources for people in who need help. As a result, the state created the Business Utility Operations Center (BUOC) as a means of connecting private resources with public response efforts.

Direct Relief leads the distribution of donated medical resources with state response officials during an emergency. The BUOC includes representatives from Target, Wal-Mart, Home Depot, Lowes, the California Utilities Emergency Association, San Francisco Helicopters, the California Resiliency Alliance, and the California Grocers Association.

This working group of private, public, and nonprofit organizations has been assembled to address the public’s needs during a large-scale emergency within California in a coordinated, efficient way. It has become an important model for states as they look to integrate public and private support.

Establishing this cooperative group in advance of an emergency helps ensure California will be prepared to respond to resident’s needs if disaster strikes. The BUOC allows Direct Relief to work closely with state officials, in addition to its network of more than 250 nonprofit clinics and health centers it supports on a regular basis throughout California.

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