Direct Relief teamed up with actress Debra Messing and Curél® skincare on Tuesday, providing 500 Personal Care Packs filled with basic hygiene supplies and skincare products to people in need at a health fair hosted by Care for the Homeless in East Harlem, N.Y.

Curél® skincare sponsored the initiative to offer comfort to some of the most vulnerable women and children of New York City.  Because many New Yorkers lack even the most basic personal care essentials, Curél® skincare donated its new Rough Skin Rescue Smoothing Lotion, which was included in every care pack.

“The donated personal care kits were so overwhelmingly appreciated,” said Dawne Bell, director of development at Care for the Homeless, in an email following the event.

“The families we served today felt special and valued. When you’re experiencing homelessness, it can be easy to feel hopeless. Today was so uplifting for so many people.”

The assistance comes at a time when New York City is experiencing high need “Homelessness is going down nationwide, but it’s going up 40 percent in New York City,” said Debra Messing. Direct Relief has worked with Care for the Homeless since the aftermath of Hurricane Sandy, when Care for the Homeless received two cash grants from Direct Relief to help their ability to recover.

The first was to assist with emergency funds to help them deal with a loss of revenue faced after they were forced to close their operations due to the storm.  The second grant helped purchase a mobile medical unit which allows their team to deliver medical care to people in need on a regular basis, but it also boosts their capacity to respond to future emergencies.

In all Direct Relief has provided more than $100,000 in cash and donations of medicines and medical supplies to Care for the Homeless.

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